CSR is defined as integrating social and environmental considerations into business strategy and decision-making. You may recognize the need, because more and more, your key audiences are expecting it. There are a growing number of investors who look at a company’s CSR performance when determining where to invest. Polls show that recent college graduates prefer to work for a socially responsible company. Customers and financiers, particularly government entities, consider the CSR performance of their business partners. Non-governmental organizations are holding companies responsible for their actions, and can severely damage a company’s reputation in a relatively short timeframe.

CSR issues may include:

  • Ethics
  • The environment
  • Sustainable development
  • Diversity
  • Labor and human rights
  • Transparency
  • Community engagement and dialogue

The difficulties of developing a CSR program are many. There is a proliferation of standards, and companies often do not know which standards to adopt. A CSR program must match your organization’s own policy and value system, and can’t be “one size fits all.” And companies often need to begin a dialogue with organizations with which they have never dealt before.

The Corporate Crisis Group’s Corporate Social Responsibility program can help you maneuver through these difficulties and design a program that meet’s your organization’s needs. Having a CSR program in place is an essential component of issues and crisis management.

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